Strong
creative that resonates with the target audience is essential to communicating awareness for your product and/or service. Unfortunately, without
effective execution and follow through an idea is
just an idea that has little impact on your business.
The secret to making sure your marketing positively impacts your business? Find an accomplished professional that has a track record of being highly creative and can also anticipate the implications marketing initiatives have for all departments within the organization from supply chain, to warehousing, customer service and sales.
For over 20 years, Donna Rollins has created and produced attention grabbing creative while handling logistics, internal communications and distribution to maximize effectiveness.
For what industries? Software, eyewear and neckwear – really they all end in ware/wear! Donna is also experienced with home furnishings and not for profit businesses.
What sort of marketing initiatives?
•Advertising- print, broadcast (radio and TV) out door, online.
•Promotions- incentives for B2B , incentives for sales people, incentives for consumers
•Point of purchase – displays, shop-in-shops, window programs, brochures, catalogs
•Public Relations - press releases, press events, product placement
•Social media – facebook, twitter, youtube, Linkedin
•Special Events – sales meetings, industry events, community outreach events, company parties
•Sales training and Communications - sales newsletters video and print, sell sheets, sales recognition and award programs
•Trade shows – booth design, booth management, show staffing, trade show promotions, sales training, travel and logistics
Internal communications - newsletters, executive speech writing, corporate brochures, powerpoints and videos.
The secret to making sure your marketing positively impacts your business? Find an accomplished professional that has a track record of being highly creative and can also anticipate the implications marketing initiatives have for all departments within the organization from supply chain, to warehousing, customer service and sales.
For over 20 years, Donna Rollins has created and produced attention grabbing creative while handling logistics, internal communications and distribution to maximize effectiveness.
For what industries? Software, eyewear and neckwear – really they all end in ware/wear! Donna is also experienced with home furnishings and not for profit businesses.
What sort of marketing initiatives?
•Advertising- print, broadcast (radio and TV) out door, online.
•Promotions- incentives for B2B , incentives for sales people, incentives for consumers
•Point of purchase – displays, shop-in-shops, window programs, brochures, catalogs
•Public Relations - press releases, press events, product placement
•Social media – facebook, twitter, youtube, Linkedin
•Special Events – sales meetings, industry events, community outreach events, company parties
•Sales training and Communications - sales newsletters video and print, sell sheets, sales recognition and award programs
•Trade shows – booth design, booth management, show staffing, trade show promotions, sales training, travel and logistics
Internal communications - newsletters, executive speech writing, corporate brochures, powerpoints and videos.
Donna Rollins has the additional abilities to inspire and motivate others as demonstrated by her history as the founder and leader of one of Long
Island’s most respected and award winning advertising agencies. Donna recruited,
hired and trained 27 creative, account management and production staff members with an average
retention rate of 11 years.
As a corporate leader, Donna Rollins has contributed expertise as a consultant to the Eglevsky Ballet, World Hunger Year, NY Presbyterian/Cornell Medical Center, Long Island Cares and received the honor of “Exceptional Volunteer in fund raising and events ”from the Guide Dog Foundation and America's Vet Dogs.
Donna is an active member of Toastmasters International and an experienced and persuasive speaker.
Thank you for taking the time to read this introduction. Enjoy viewing the portfolio of work by clicking on the tabs above.
To get started discussing how to create more awareness for your product or service simply fill out the form below.
As a corporate leader, Donna Rollins has contributed expertise as a consultant to the Eglevsky Ballet, World Hunger Year, NY Presbyterian/Cornell Medical Center, Long Island Cares and received the honor of “Exceptional Volunteer in fund raising and events ”from the Guide Dog Foundation and America's Vet Dogs.
Donna is an active member of Toastmasters International and an experienced and persuasive speaker.
Thank you for taking the time to read this introduction. Enjoy viewing the portfolio of work by clicking on the tabs above.
To get started discussing how to create more awareness for your product or service simply fill out the form below.