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Special Events
External and Internal Communications
Promotions and Point of Purchase
Promotions and Point of Purchase
Consumer, Account and Sales Rep incentives and sales drivers
Eyewear displays to act as "silent salesman" for the brand to attract customers in optical locations.
Window display panels consisting of light weight wood with static cling graphics to be changed easily and inexpensively each season.
Promotion with gift incentives increased business for same time period by 17%
By using leftover gift items from earlier in the year, dormant inventory was made valuable again and sales increased.
Online game to encourage accounts to place orders online rather than on the phone.
To celebrate company's 25th Anniversary, top 2500 accounts received a plaque acknowledging their business and a customized book with celebrity and historic thank you messages.
Display materials for eye care providers to use in their offices to promote Disney children's eyewear sales.
Brochure cover to introduce the benefits of Flexible eyewear to consumers.
Custom chewing gum packs for trade show give away to introduce new industry concept and web ordering portal for frames with lenses. Ordering instructions appear on the back of the gum package.
Tin of mints for trade show distribution announcing the launch of Lacoste.
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